Knight Frank

Project
An on-going supply of Knight Frank branded champagne in bottles and magnums across the UK and at specific third party locations where Knight Frank require champagne. The branding needs to reflect the prestige market positioning of Knight Frank in an elegant but discreet manner.

The Delivery
The label design process was a collaboration between Park Lane and Knight Frank. Once the correct design was achieved, Park Lane holds a constant supply of KF champagne for onward delivery. The requirement is often for cases of champagne to be delivered to company offices, for bottles to be despatched to individuals with a personal gift card on behalf of partners at the firm, as well as for delivery to hotels, charity events, point-to-points and other hospitality venues. Knight Frank is billed monthly in arrears for all activity carried out the previous month. Park Lane and Knight Frank started working together in 1998.

Result
Success! Knight Frank champagne is continuously supplied on a reactive basis at all occasions when champagne is required. Labels have been modified in accordance with changes to the KF brand guidelines and as EU labelling legislation has changed, but the champagne proves to be continually popular.

Client Feedback
"The KF champagne suits our purposes perfectly, striking the right balance between self-promotion and discretion. All recipients enjoy the Knight Frank champagne – either receiving it as a gift or consuming it at a function. I can always rely on Nick and the team to make sure our bottles get to the right location on the right date and with the right packaging – and it is great to work with such a dependable supplier."

Sheila De Cordova, Knight Frank

Park Lane Champagne Key Contact:
Nicholas Harrison