Howdens

Project
Howdens Joinery supply excellent kitchens to trade only customers. After 16 successful years and to celebrate the opening of their 500th store in the UK, Howdens approached Park Lane Champagne to create a bespoke and personalised champagne gift for every member of staff for Q3/2011 delivery.

The Delivery
Park Lane Champagne worked closely with Howdens’ marketing team to create a truly fantastic label that was suitably commemorative, whilst also incorporating the Goldrush theme of the company. The labels were printed using metallic foil to really lift the design.
Fulfilment was particularly complex with 6,500 bottles being despatched across the nine regional distribution centres for the company, as well as to a third party London hotel. The bottles were individually gift boxed, and then packaged and labelled so that there were an appropriate number of bottles for each depot within the delivery to each region, for ease of internal distribution by Howdens staff.

Result
The project was completed on time and within budget. Additional emergency bottles were also supplied and delivered within the time window.

Client Feedback
"We were delighted with the outcome and a gift that was well received by all and truly matched our company celebrations. Park Lane ensured the whole experience was completely hassle free, despite the obvious complexities. We would not hesitate to recommend Park Lane as consummate professionals to any company considering a similar project to this." 

Howdens Joinery

Park Lane Champagne Key Contact: 
Alastair Harrison