To correct or not to correct - that is the question. More importantly, what is the answer?
Sometimes we notice suspicious spelling on either a customer’s personalised champagne label or the gift card they have prepared. The dilemma is, should we double check this and see if our suspicions are correct? If so, should we correct any errors? If we think correction is best, should we call the customer first to check? Of course, sometimes a spelling mistake might be deliberate… hmmm!
If we correct, another raft of issues arise: does spell checking then become our responsibility? What happens if we miss an error? How about if we can cannot contact a customer to verify an intended spelling? On peak days when more than 240 bottles are being despatched (ed. “despatch” and “dispatch” are equally acceptable according to my dictionary) where does the extra resource come from for the human spell check? What if our human spell checker has a somewhat custom dictionary themselves….?
Oh dear, I think we may have stumbled across Pandora’s box and it is tempting to peek under the lid…only in the interests of best practice, of course. I am curious, though, does “there” also cover “their” and “they’re” nowadays?
Help please!
