Moët gets good press and bad but it important not to lose sight of the fact that Moët & Chandon is a hugely significant champagne with origins hailing from 1743.  To many, Moët IS champagne!

Moët’s parent, LVMH (Louis Vuitton Moët Hennessy), is a global conglomerate of premium brands, headed by the formidable Bernard Arnault. In champagne parlance, LVMH’s houses (brands) include: Moët, Dom Perignon, Krug, Veuve Clicquot, Ruinart and Mercier.  In aggregate, between 20-25% of all champagne production falls under the LVMH umbrella.

What is interesting is the way Moët looks to grow its image and market share as the World emerges from recession.  Category sponsorship (champagne) of the 82nd Oscars this year might be a master-stroke.

We note that Moët chose to give away golden jeroboams (or are they bigger?) to specific Oscar winners - which at Park Lane we know our customers also find popular as personalised champagne gifts…

AND - Moet also personalised bottles (or are they mags?) for each category winner.  Not quite a fully personalised label (but then that wouldn’t be brand reinforcement)  but the closest they could get.  Now this is the thing:  it is exactly where we wanted to come from back in 1994 when we started out - personalising a well known brand - but we couldn’t find a house to play ball with us and that included Moët which was a preferred partner.

I doubt Moët will introduce this concept wholescale in the UK but at little old Park Lane maybe we should be content by remembering that imitation is the sincerest form of flattery…

Arguably the World’s most important brand of champagne recognises the importance of personalising the bottles for the end recipient;  hmmm - now where have we heard that before?!