Alastair\'s Blog

Archive for January, 2010

Pink champagne

Tuesday, January 26th, 2010

Some people love it and some not;  I am in the love category.  A great luscious rose with Personalised pink champagne ordered by a client as wedding thank yousplenty of fizz, dry but not bone dry - perfect.

Love it so much, in fact, that we had it at our wedding reception - with our own personalised label of course - twelve years ago;  pioneers then as most quaffers only knew Laurent Perrier as THE rose champagne.

But the World has changed;  all the big houses produce pink and some of the biggest brands have uber-premium vintage rose - think Veuve Clicquot Grande Dame rose - that is also uber-costly - £200+ as opposed to under £100 for the GD white 1998!   Bollinger introduced their special pink to the market in 2008.

So what’s the difference?  The usual vintage/non-vintage distinction applies, as does the blending process (different grapes and vineyards).   Principally but obviously it is the colour:  the old way of production was to macerate the skins of the black grapes - ie. allow the colour to bleed out into the pressing and then use this in the blend.   The more modern way is conventional blending - adding still red wine (pinot noir normally) to the white blend at the time of bottling.

The paler more blush coloured pinks are typically from the maceration technique and to my mind are usually softer and more approachable.  Just a personal opinion, though.

Either way, rose champagne is perfect for a special Wedding day, perfect for Valentine’s day, perfect for Mother’s day and equally perfect for every day;  enjoy!

Personalised champagne

Friday, January 15th, 2010

Roundabout decor in Vertus, Champagne - October 2009At the beginning of 2009 (and for the 14 years before), Park Lane was all about “private label champagne” or “own brand champagne” or maybe even “own label champagne”;  never “personalised champagne”.

As the year unfurled, so it became obvious that “personalised champagne” Non-Vintage champagneis what people think of when they want their own champagne - and we know this thanks to the mountain of information that Google collects, analyses and regurgitates so this cannot be wrong!

And this because champagne is all about perception.  Champagne is a highly regulated region and its wines highly prized:  quality of product and respect for the brand is what perpetuates the magic, image and romance of the bubbly.  This is why there is always surprise when an unknown champagne is ranked above a known brand champagne at a blind tasting - and yet both champagnes will use the same grapes blended in the same way to the same rules.  On paper the brand champagne is perceived as being superior and typically it will be more expensive to buy and yet because it is a known brand, the consumer perceives it to be better quality.

So at Park Lane, and without a known brand of champagne to personalise, we still want a polished halo  imagined to be hovering over us.  We go to great lengths to choose good quality champagnes and to ensure all our products are appropriately labelled, including a deluxe back label, and properly presented;  typically every bottle is wrapped in tissue paper before packing and despatch.

Quarter bottles for Alnwick CastleIt is the little things that do count and with us the little things come as standard.  If there was a measure of how far we came in 2009, it is probably not the number of bottles sold, not the conversion rate of online visitors to customers and not the cost per acquisition of a new customer.  It is actually the significant number of customers who voluntarily contacted us to say how impressed they were by our levels of service, general customer care and attention to detail.  All of which come as standard.

Now for 2010 we can concentrate on improving those other stats as well!

Pip pip.

A new decade

Monday, January 4th, 2010

So 2010 has dawned and with it a new decade;  Happy New Year to one and all.

There seems to be a tone of optimism in the air - certainly it is being peddled by the UK media.  It makes a change, certainly, from the steady trickle of gloom in 2009 (and on that note where has Robert Preston gone?) and let’s hope it is justified.  The general election campaigns appear to have started (David Cameron’s email today told me that there were under 150 days to go until election time) and banking bonuses are still in the headlines.

While a lot of people seem very pleased to see the back of 2009, for us it was a year of consolidation and planning.  If the noughties was the digital decade, maybe we were late onto it but we did get there and thank goodness we did.  Sadly my old S2 Land Rover didn’t as terminal chassis rot called time…

PLC online made its debut and we are very pleased with the results - and seemingly so are our satisfied customers.  If a New Year resolution for 2009 had been for us to sell champagne to buyers from all the 7 continents of the World, I would have thought it impossible;  as I write we are still waiting for a buyer from Antartica to test our skills….!

We also took our hamper range at Frisky Partridge online and were almost overwhelmed by the success.  One client was very pleased with the bespoke internet offer for their business which we created - judging by the surge in champagne that was needed to quench the order flow - and we have had invitations to take the online side in several new and exciting directions.

And onwards we march.  Personalised champagne online will be even simpler and even better when the new version of our label maker hits the www towards springtime.  Our traditional corporate clients will each have a bespoke micro site and be able to order online if they wish.  Embracing technology has certainly made our business better:  more efficient and more focused, yet perversely also more personal.

What about the bubbly itself?  Well, 2009 was a super vintage and the champagnes will be delicious when Park Lane start shipping them in 2013.  The region at the moment is Winter chillsuffering with the same chill that the UK is - except that it is forecast to drop below -10c later this week.  The vines are hibernating at the moment but prolonged temperatures of extreme cold can seriously damage the prospects for this year’s harvest.  In January 1985, the temperature barely rose above -25c for several days and nearly 15% of the region’s entire vineyards needed replanting - 5,000 hectares in total;  these frosts were retrospectively known as the “frosts of the century”.

Aspersion anybody?  Aspersion irrigation really; so called because it comes from the traditional meaning of aspersion being to sprinkle with water, as in baptise.  When spring frosts threaten young vine shoots, some Champenoise Vignerons spray their vines with fine jets of water so that the bud itself is actually protected inside a mini igloo from the very cold air currents;  more of an April fallback but nonetheless interesting.

Apologies for the silence throughout December but the whole team was running extra fast as the hamster wheel of customer requests just seemed to spin faster and faster and faster - right up until the 23rd!

There will be lots more to come from us as this year unravels.  Please do keep the suggestions and feedback coming - and thank you all for your support thus far.  Bon annee.

goodbye-old-landie