The first May bank holiday zoomed by - glorious weather and at our end a fun day on Sunday celebrating a centenary of birthdays (30, 30 and 40). Much fun had by all and what a change the weather makes - I wonder if there is a measure somewhere of perception that economic gloom recedes the more the sun shines and the weather warms up? Maybe and if you know where, please post and let us all know!
Amazingly for us, the internet world ticked away while we were partying; as a novice techie, it is simply bewildering to find that people from all over the UK (mainly) found time to visit www.parklanechampagne.co.uk AND to order bottles of personalised champagne for us to prepare for delivery to family, friends, nearest and dearest…
Even more bizarre - and a little scarey - is the Tuesday morning feedback from Google, where the weekend’s activity is assessed (we are being hand-held by Google through the first stages of Adwords marketing). How many people visited, where they came from (down to the nearest town), how long they stayed on the site, which pages they visited, which browsers they used… and the list goes on! I had no idea such detail was recorded from regular users and probably unknown to most of us. Apparently PLC is still in the beginner category so goodness knows what the advanced will look like!
And the thing I have learnt above all as we embark on this adventure is the constancy of it; by that I mean unlike conventional hard copy promotion, the internet is not simply a project that is signed off and forgotten about. In fact, it is nearly a full time job just to keep funneling feedback to webdesigners, programmers, new partners, etc., and that is before the tweetdeck chirps up. Still, all very exciting and thank you to everyone for your custom, your feedback and your support - and YES we are clarifying that delivery is next working day service via UPS, inclusive of protective packaging and insurance!
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Alastair (@nonvintage)
